Samsung presents 10 optical illusions in 2 minutes to promote the new SOUL U900 mobile phone. From Wikipedia:An optical illusion (also called a visual illusion)aslo called a phenomen is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion - literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences.